By Chelsea Lamb
Photo Credit: Pexels.com
No modern business can operate without easy-to-navigate software tools.
If you're interested in becoming a freelancer or small business owner, consider becoming a "coderpreneur." Coding is highly in-demand, and coders have excellent earnings potential as various industries need their skills. You can also use your coding career to enact positive change in the world. Coding has allowed for many landmark moments—such as developing the software for the spaceship that first brought people to space.
That said, you can't become a successful coderpreneur overnight. The below guide lays out the process needed to achieve this career path.
Learning how to code
Before you can set up a coding business, you need to master your craft. The great news is that it's easier than ever to learn how to code. Online platforms like CodeAcademy allow you to learn the necessary skills and obtain a coding certificate online. Internet-based learning lets you progress at your own pace, studying when and where you want. This can be convenient if you're working full-time, giving you the flexibility you need to work and study.
Assessing the marketplace
While the demand for coders is high, there are also many coding professionals out there. You can improve your odds of success by carving out a distinct niche for yourself in the coding marketplace, such as web design or software development. Market research allows you to discover industry trends, understand your target audience, and scope out the competition. Hubspot provides a free template to guide you through the process.
Setting up the administrative side of your business
When pursuing entrepreneurship, there are also logistical hurdles to clear. For example, you may want to register your business as a formal legal entity, like a limited liability company. This can help simplify future bookkeeping and tax filing. It's also helpful to open a business bank account and register an employer identification number from the IRS. Finally, make a list of software or technology you'll need to set up shop to calculate overhead expenses.
Establishing your brand
A well-defined brand will help your business stand out from the crowd. Just Creative provides a list of questions to ask yourself when shaping your brand. Once you know the image you want to portray, your marketing materials should speak to that image. A logo can serve as the cornerstone of your brand and help differentiate it from the competition. If you don't have the money to pay a graphic designer, use a free online tool to create a logo yourself using some pre-made templates that you can edit.
Marketing your business
Branding is only the first step in your marketing journey. Write out a comprehensive marketing plan that you can use to find your first clients. Zenbusiness provides a guide to what your marketing plan should include, such as a mission statement, pricing details, and goals. You will also need to decide what types of marketing you're interested in, such as content marketing, social media, search engine optimization, and networking.
Managing your coding projects
Once you start getting your first clients, you'll need to figure out how to manage the different projects you have for each one. Investing in a quality collaboration and communication tool can help. Prajix allows you to organize your projects and connect with collaborators. With this technology, you can define objectives, track deadlines, and share knowledge, ensuring a streamlined and well-structured approach to your work.
If you're looking to switch to a career path that's in-demand and sure to earn money, coding may be for you. Trust the tips above to get you started on your journey to coderpreneurship.
For more content on organizing and managing a successful business, check out the Prajix blog.